BBIN真人

当前位置: 综合 > 

让品牌“出圈” 首汽约车四周年项目斩获TopDigital创新营销案例银奖

发布时间: 2019-07-14 17:34:59|来源:BBIN真人_bbin真人游戏-官网APP下载

BBIN真人JINRI,GUANZHUSHUZIYINGXIAOLINGYUPINPAICHUANGJIANYUCHANPINCHUANGXINDEQUANWEIJIANGXIANGTopDigitalCHUANGXINYINGXIAOJIANGBANGDANJIEXIAO,SHOUQIYUECHEDAZAODE4ZHOUNIANQINGPINPAIZHENGHEYINGXIAOXIANGMUTUOYINGERCHU,PINGJIECHUSEDEQUANANZHENGHEYINGXIAOCHUANGXINNENGLIHEJINGZHUNDEXIAOGUOYINGXIAOCELVE,ZHANHUO2020DIBAJIETopDigitalCHUANGXINYINGXIAOANLIYINJIANG,WEIXINGYESHULIYINGXIAOBIAOGAN。


KUAJIEZHENGHEYINGXIAO RANGQIYEYINGXIANGLI“CHUQUAN”

YIDONGHULIANWANGSHIDAI,PINPAIXUYAOTONGGUOCHUANGXINBAWOYINGXIAOQUSHI,QUDONGSHUZIYINGXIAOZAIJISHUYINGYONG、RENQUNDONGCHA、CELVEDAFASHANGDEZHUANBIAN,CONGERZHULIQIYEYINGXIANGLITISHENGJIFAZHAN。2019NIAN9YUE,SHOUQIYUECHESHICHANGBUZAISIZHOUNIANDAOLAIZHIJIQIANTOUDAZAOLEYUCIWEILEDUIDEKUAJIEHEZUO,YICHESHANGYANCHANGHUIDEXINGSHI,LIANHESHOUFAYAOGUNGEQU《QUYUEDANTIAN》,ZAIZHANGXIANCIWEILEDUIJIANCHIYINLEMENGXIANGDETONGSHI,HUYINGSHOUQIYUECHESIZHOUNIANPINPAIJINGSHEN。CHENGKESHANGCHESAOMAJIKEGUANKANCIWEIDEXINQUMV,CHESHANGDEXIANLIANGSIZHOUNIANLIHE,YEYINGZAOCHUYANCHANGHUIXIANCHANGBANDETIYAN。

BBIN真人SHOUQIYUECHEHAIZAIAPPSHANGXIANXILIEMINGXINGKAIPING,JIESHIMINGXINGHECIWEILEDUI,JINXINGDACUFENWEIYINGZAO,PINPAITVCSHIJUEHEDACUYINGXIAOJIEHE,LADONGHUODONGGAOCHAOQIFEN。YUCITONGSHI,SHOUQIYUECHEZAIXIANSHANGYAOQINGLE140WEILEPINGREN、MEITIREN、YINGPINGRENDENGGEQUANCENGkol,TIYAN“SHOUQIYUECHE✖CIWEI DINGZHIYINLEZHUANCHE”,TINGXINGEDETONGSHITIYANPINPAIBBINZHENREN,FENXIANGZIJIDEJINGLITIYAN。

SIZHOUNIANQING,SHOUQIYUECHECHUANGXINHEZUOYAOGUNLEDUI,JINZHUISHIDAICHAOLIU,JIFACHUPINPAIDEYULEJIYIN,SHIXIAN1+1>2DEKUAJIEYINGXIAOXIAOGUO,TONGSHI,SHOUQIYUECHEYIYULEXUANFAXINGSHICHUANGXINCHUANBOSHOUDUAN,YIQUANMEITIJUZHENSHICHUANBO,JINGZHUNCHUDAXIAOFEIZHE,ZHENGGEYINGXIAOHUODONG,SHOUQIYUECHEPINPAIZONGPUGUANGLIANGCHAO1.6YI;9YUE16RIZHOUNIANQINGDANGRI,SHOUQIYUECHEBAIDUZHISHURIHUANBIZENGZHANG457%,WEIXINZHISHURIHUANBITISHENG20.86%;CIWEILEDUIMVBOFANGLIANGDA212WAN+,SHOUQIYUECHEQUANXINPINPAITVCDIANJILIANGDA381WAN+,ZAIYINFAPINPAIGUANGFANGUANZHUDUDETONGSHI,YETISHENGLESHOUZHONGDUISHOUQIYUECHEDEPINPAIHAOGANDU,CONGERRANGQIYEYINGXIANGLI“CHUQUAN”。


SHENWA“JIANCHI”GONGXING RANGPINPAISHENRUYONGHUNEIXIN

ZUOWEIHULIANWANGCHUXINGXINGYELINGJUNZHE,SHOUQIYUECHESHENSHANGLUOYINZHE“JIANCHI”DEJIYIN,DUIPINZHIBBINZHENRENDEJIANCHI、DUIHEGUIANQUANDEJIANCHIDENG,DOUSHISHOUQIYUECHEZAIYONGHUXINZHONGZUISHENDEYINXIANG。ERCIWEILEDUIYINDUIYINLEDEREAI,YILUJIANCHIXIANGQIAN,BUQINGYANFANGQI,SHUANGFANGJINGSHENDEQIHEYESHISHOUQIYUECHESIZHOUNIANQINGHEZUODEJICHU。

BBIN真人SHOUQIYUECHELIANHECIWEILEDUIDAZAOLEYIJIANCHIWEIZHUTIDEXINGE,“YILUXIANGQIAN,YANTUMEIJINGWUBIAN;YIWUFANGU,LIXIANGWUXUDUOYAN。”GONGTONGJIANGSHULECIWEILEDUIYUSHOUQIYUECHEYINBUFANGQIERCHENGJIUDEGUSHI。TONGSHI,SHOUQIYUECHEHAIYU《SANLIANSHENGHUOZHOUKAN》HEZUO,DUICIWEILEDUIJINXINGSHENDUZHUANFANG,WAJUELEDUICHENGYUAN16NIANLAIJIANCHIYINLELIXIANGDEGUSHI,CONGERDAICHUSHOUQIYUECHE4ZHOUNIAN“JIANCHINISUOJIANCHI”DEPINPAIJINGSHENHEPINPAITVC,YIQINGGANGONGMINGHANGSHIXIAOFEIZHERENZHI;SHOUQIYUECHEYU“ZUIRENWU”ZIMEITIHEZUO,YI“YIJIANSHIJIANCHI10NIAN,GAIBIANNENGYOUDUODA?”YINCHUSANWEIBUTONGSHENFENRENWUZAIRICHANGSHENGHUOZHONGDEJIANCHIGUSHI,CONGERZHANXIANPINPAIJINGSHEN,YEJIFAGENGDUODUZHEDEGONGMING。

ERZAIWEIBODUAN,SHOUQIYUECHEGENGSHILIANHEGENGDUOMEITIJUZHEN,FAQIJIANCHIHUATI,ZHENGJI“JIANCHI”DEGUSHI,JIAQIANGHEWANGYOUZHIJIANDEHUDONG,CHUFADAJIADEQINGGANGONGMING,SHENHUAPINPAIZAIXIAOFEIZHEZHONGDEYINGXIANGLI,SHIXIANYONGHUZHUDONGCHUANBO,HANGSHI“JIANCHINISUOJIANCHI”DEPINPAIJINGSHEN,XINGCHENGYINGXIAOBIHUAN。


DONGDEJIANCHIDEREN,DOUSHISHENGHUODEYINGXIONG。SHOUQIYUECHEYUCIWEILEDUIDECICIKUAJIEHEZUO,BUGUANSHICONGPINPAIJINGSHENDECHUANDI,HAISHICHUANBOXINGSHI、NEIRONGXINGSHIDECHUANGXIN,DOUZHENZHENGZUODAOLEDATONGXIANSHANGXIANXIACHUANBOLIANLU,TUPOGENGDUOYONGHUQUANCENG,RANGQIYEDECHANPIN、BBINZHENRENJINGSUIYUYINGXIAOHUODONGWANMEIRONGHE,CONGERZAIHEYONGHUGAODUDEQINGGANGONGMINGZHONG,SHIXIANPINPAIJINGSHENRUNWUXIWUSHENGDEGAOXIAOCHUDA,CONGERDADAOYINGXIAOXIAOGUODEZUIDAHUA,YEWEIHULIANWANGCHUXINGXINGYEDECHUANGXINYINGXIAO,TIGONGLEKEJIEJIANDEBIAOGANANLI。

来源:BBIN真人_bbin真人游戏-官网APP下载

责任编辑: 海洋

ZHONGGUOZHOUKANGUANFANGWEIBO

GUANFANGWEIXINGONGZHONGHAO

Top BBIN真人_bbin真人游戏-官网APP下载1

百家乐官网竞咪21官方下载ag国际厅app下载亚伯体育im电竞下注 中国体彩网app_中国体彩官方app下载安卓 AG真人国际厅 - 官网首页 AG真人国际厅和旗舰厅 500电竞网址 雨燕体育_雨燕体育直播_雨燕直播足球 腾讯时时彩官网 幸运飞艇软件 AG真人国际厅 - 官网首页 c位体育app 纬来体育台在线直播_纬来体育nba在线直播看球宝 ku酷游体育官网