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腾讯音乐娱乐集团Q1财报健康稳健,2020年成集团战略升级之年

发布时间: 2019-05-15 3:12:24

5yue12ri,tengxunyinleyulejituanfabulejiezhi2020nian3yue31ridediyijiduweijingshenjicaiwubaogao。caibaoxianshi,2020nianyijidu,tengxunyinleyulejituanzongyingshoutongbizengzhang10%darenminbi63.1yiyuan(8.91yimeiyuan),qizhongzaixianyinledingyueshourutongbizengzhang70%zhirenminbi12.1yiyuan(1.7yimeiyuan)。

BBIN真人  zaijinnianquanxingye“qiuwen”dezhujidiaozhong,tengxunyinleyulejituanquenishiershang,zhengshiburulezhanlveshengjizhinian,jujiaozhangqijiazhiqudonghechuangxin,bujinduichuantongyewujinxingchixutisheng,haijiyuchuantongyewuyanzhanbujuxinyewu,tansuozhangyinpin、yinlegongbodengduogelanhailingyu,datongquanchanyeliangeju,jianchizhangqikechixufazhancelve,dazaojituanweilaixindejiazhizengzhangdian。

  加速长音频战略落地,拓展音乐娱乐生态边界

2019nian,tengxunyinleyulejituankaishifalizhangyinpinlingyu,tongguoyinleheyinpinderonghefazhan,yinling“shengyinchanye”xinqushi。rujin,jiamazhangyinpinlingyu,quanmianrujushengyinchanye,yijingchengweijituanzhangqi、chixudefazhanzhanlve。tengxunyinleyulejituanshouxizhanlveguanyezhuodongxianshengbiaoshi: “bbinzhenrenzaikuochongzhangyinpinneirongfangmianqudelezhongdajinzhan。chuxinzengshuqiangecongremenipgaibiandeyinpinzuopinwai,bbinzhenrenhaixiyinlezhongduozhimingdezhangyinpinchuangzuorencaichanchugengduoyouzhideugcneirong。zheixiexindeyewubujujiangweiyonghutigonggengwanzhengdeyinpinyuletiyan,bingweigongsiweilaidefazhandiandingjianshijichu。”

  caibaoxianshi,2020niandiyijidu,tengxunyinleyulejituanzaituozhanzhangyinpinneirongyubbinzhenrenfangmianqudelezhongdajinzhan。zuijin,tongguoyuyuewenjituanyijizhongguoqitalingxiandezaixianwenxuepingtaidezhanlvehezuo,jituanxinzengleshuqianbenyoushengduwuneirong,baokuoyixiezhongguozaixianwenxuekaishanzhizuodedujiayoushengduwuzuopin,bingyongyouyuewenjituanzuishouhuanyingzuopintop100bangdanzhongdabufenzuopindeyinpinzuopingaibianquan。chuzaixianwenxuezuopinzhiwai,jituanhaikaishiyuremendianshijuyijiguoneimanhuaiphezuojinxingyinpinhuagaibian。

4yue23ri,jituanzhengshifabuzhangyinpinzhanlve,bingtuichukubbinzhenrenyinleqixiaquanxindezhangyinpinyingyongchengxu“kubbinzhenrenchangting”, jinyibuweidishentougaozengzhangdezhongguozhangyinpinlingyutigongduoyanghuadeneirongyubbinzhenren,jiasucujinzhongguozhangyinpinshichangdefazhan。ciwai,zhangyinpinnengyujituandexianyouzaixianyinleheshejiaoyulebbinzhenrenshixianqiangdadexietongxiaoyong,weiyonghutigonggengfengfuheyouzhideshitingneironghechanpinshengtaitiyan,buduantuozhanchanyejiazhibianjie。

  全新推出TME live,探索音乐现场演出线上线下融合路径

zhongguoyinlechanyezaigaosushuzihuadejinchengzhong,xianshangxianxiaderonghefazhanqushiyufamingxian,tengxunyinleyulejituanyezhuazhuqijizhanshangfengkou,bujuyinleyanchushichang,tansuoxianshangxianxiaderonghe。yezhuodongxianshengbiaoshi,“weilegenghaodibbinzhenrenyonghu,bbinzhenrenbuduantansuoxindefangxiang,bingxintuichuletme live——yizhongjiangxianxiayinlehuiyuzaixianzhiboguankantiyanyouxiaojiehedechuangxinmoshi。”

tme liveshitengxunyinleyulejituanchoubeiyijiudequanjingyinlexianchangyulepinpai,zhizaitongguoxianxiachouban+xianshangzhiboyijichunxianshangchengxianliangzhongxingshi,dapoxianshangxianxiadebianjie,liyongduochangjing、chuangxinxingtaideyanchumoshiyujisu、chaoqingdeshuziyingyinjishu,weiyonghudailaichenjingan、gaopinzhidechaojiyanchutiyan,dazaoyinleyuleyanchuxianshangxianxiaquanjingshengtai,yinling5gshidaiyinleyulexiaofeixinchaoliu。

BBIN真人  yiqingqijian,weilemanzuyonghubuduanzengzhangdexuqiu,zaiduanduanwuzhounei,chenggongweilinjunjieheliuruoyingdengzhimingyinlerenyijiyixietebiedezhutiyanchururemenwangju《xiangjianni》ostyinlehuidengjubanlewuchangxianshangyinlehui,huodelezhengmiandeyonghufankui,shulilelianghaodekoubei。tme livehuodelechaochuyuqideyonghufankui,tongshiyejinyibushenruyujiaqianglejituanpingtaizaixianyinleheshejiaoyulebbinzhenrenzhijiandeliangxingxunhuan,zhulixianxiayanchushichangjiasushuzihuazhuanxing。

  布局线下公播音乐市场,释放公播“C-B”双边蓝海价值

tengxunyinleyulejituanhaijijibujuxianxiagongboyinleshichang,tansuobduanyucduanderonghe。4yue27ri,tengxunyinleyulejituanxuanbu,tongguoguquanxingshitouzizhongguobiaoganxingxianxiagongbogongsiruidiou。suizhebencitouzidedacheng,tengxunyinleyulejituanjiangyinlebbinzhenrendejiexianyanshendaogongbolingyu,shixianlegengguangfandeyinleshengtaibuju,bingjiezhugongbochangjingdazaoquanxindeneirongxuanfamoshi,weiyinlerenheyouzhizuopintigonglewuchubuzaidewutai,jinyibuqianghualetengxunyinleyulejituandeziyuanzhengheyoushiyuxuanfanengli,shifangyinleduoyuanjiazhi。

  gongboyinlegengduodeshiyigeto bduandeyewu,ertengxunyinleyulejituanliyongcduanyoushi,daijiyonghudailaigengzhuanyedechenjinshiyinletiyan,zengqiangyonghuzhudonghuoquyuxiaofeiyinleneirongdejijixing,jiezhujituandegengduoxianjinjishuzhutuigongbolingyuguanlixiaonengtisheng,congerqudonggongboyinlexingyenaizhizhenggeyinlechanyedejiankangfazhan。bduanyucduanderonghefazhan,shiyinlechanyedeyigefazhanqushi,weilaijituanjiangjiyucduanxiangbduantuozhan,jiasuduizengliangshichangdetansuobuju。

2020nianduiyuyinlechanyelaishuoshitebiedeyinian,yiqingheitianerangzhenggechanyejichongmantiaozhan,yeyunhanjiyu。2020nianyeshitengxunyinleyulejituanbiangechuangxinhezhanlveshengjizhinian,shiweilaigaozhiliangfazhanmoupianbujudekaiqizhinian。weilai,zaizhangyinpin、tme live、gongbodengduogelanhailingyuzhiwai,jituanjiangtongguogengduoyuanhua、zhuanyehua、jingxihuadebuju,dazaozhangqijiazhizengzhangdian,shifangzengzhangqianli。tengxunyinleyulejituanshouxicaiwuguanhuminnvshibiaoshi,“zhanwangweilai,bbinzhenrenjixuduiyuelaiyueguangkuodeyinlechanyedeqianlibaochileguan,bingduibbinzhenrenzhengzaigoujiandezhengtishengtaixitongyuchanpinxianchongmanxinxin。”


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