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首届“非遗购物节”多家网络平台助力传承人拓宽销售渠道

发布时间: 2019-05-28 21:44:16|来源:BBIN真人_bbin真人游戏-官网APP下载

YUANBIAOTI: SHOUJIE“FEIYIGOUWUJIE”DUOJIAWANGLUOPINGTAIZHULICHUANCHENGRENTUOKUANXIAOSHOUQUDAO

2020NIAN6YUE13RISHI“WENHUAHEZIRANYICHANRI”。WEIJINYIBUTIGAORENMINQUNZHONGFEIWUZHIWENHUAYICHANBAOHUYISHI,CHUANCHENG、HONGYANGZHONGHUAYOUXIUCHUANTONGWENHUA,YINGZAOFEIYIBAOHULIANGHAOSHEHUIFENWEI,WENHUAHELVYOUBUJUEDINGZAI2020NIAN“WENHUAHEZIRANYICHANRI”QIANHOUJIZHONGKAIZHANFEIYIXUANCHUANZHANSHIHUODONG。ALIBABA、JINGDONG、SUNING、PINDUODUO、MEITUAN、KUAISHOU、DONGJIADENGWANGLUOPINGTAIJIANGLIANHEJUBANSHOUJIE“FEIYIGOUWUJIE”。

FEIYISHIGEMINZURENMINSHIDAIXIANGCHUANBINGSHIWEIQIWENHUAYICHANZUCHENGBUFENDEGEZHONGCHUANTONGWENHUABIAOXIANXINGSHI,NINGJIEZHEZHONGHUAMINZUZAISHENGCHANSHENGHUOZHONGJILEIDEZHIHUIHEBAOGUICHUANTONG。JINNIAN“WENHUAHEZIRANYICHANRI”FEIYIXUANCHUANDEZHUTISHI“FEIYICHUANCHENG JIANKANGSHENGHUO”。“MINJIANWENXUE、CHUANTONGWUDAO、CHUANTONGTIYU、YOUYIHEZAJI,CHUANTONGYIYAO、CHUANTONGYINSHIDENGFEIYIDOUYUNHANZHESHENSUIDEJIANKANGYANGSHENGLINIANJIQISHIJIANJINGYAN。”ZHIMINGMINSUXUEJIALIUKUILIJULI,“CHUANTONGYIYAOLEIFEIYIZHONGYILUOBINGZHENLIAOFANGFA,2014NIANBEIGUOWUYUANPIZHUNLIERUDISIPIGUOJIAJIFEIWUZHIWENHUAYICHANDAIBIAOXINGXIANGMUMINGLU。CHUANTONGTIYULEIFEIYIWUQINXI、TAIJIQUAN、BADUANJINDENGCHUANTONGTIYULEIFEIYI,YOUZHUYUHUANJIEYALI,TISHENGRENTIMIANYILI,BINGQIEJIANDANYIXUE,ZAIYIQINGQIJIANCHENGWEIWUHANFANGCANGYIYUANHUANZHEHEYISHENGDERICHANGDUANLIANFANGSHI,DUIYUZHULIKANGJIYIQINGQIDAOLEJIJIDEZUOYONG。HAIYOUBBINZHENRENDEXUDUOCHUANTONGYINSHI,YEYUNHANLEZHONGHUAMINZUZAISHENGHUOSHIJIANZHONGZONGJIECHULAIDEJIANKANGYANGSHENGZHEXUE。”

图片来源:BBIN真人_bbin真人游戏-官网APP下载

BBIN真人RUJIN,RENMINQUNZHONGZHUIQIUGEXINGHUA、DUOYANGHUA、DINGZHIHUADEXIAOFEIQUSHI,GENGJIAXIAISHIYONGZIRANHUANBAODECHANPIN,XIHUANGENGJIAJIANKANGDESHENGHUOFANGSHI,ZHEIXIEDOUSHIFEIWUZHIWENHUAYICHANJUBEIDE,TAKEKAN、KETING、KECHUAN、KEYONG、KECHI,CUNZAIRENMINQUNZHONGRICHANGSHENGHUODEFANGFANGMIANMIAN。“BBINZHENRENXIWANGJINNIANFEIYIGOUWUJIE,NENGGOUXINGCHENGLIANGHAODESHEHUIYINGXIANG,SHULILIANGHAODEPINPAIXINGXIANG。RANGGENGDUODIANPUSHANGXIAN,CHANSHENGGENGHAODEXIAOSHOUYEJI,WEIGUANGDACHUANCHENGRENTEBIESHICHUANTONGJIYILEIFEIYICHUANCHENGRENSHIXIANQISHOUYIJIAZHITIGONGGENGHAODEJIHUI。TONGSHI,YENENGGOUTUIDONGFEIYIGENGHAORONGRUDANGDAISHENGHUO,RANGMINZHONGZAIFEIYIGOUWUTIYANZHONG,GONGTONGCANYUFEIYIBAOHU、GONGXIANGFEIYIBAOHUCHENGGUO,YINGZAOCHUANCHENGHEHONGYANGZHONGHUAYOUXIUCHUANTONGWENHUADELIANGHAOSHEHUIFENWEI。”WENHUAHELVYOUBUFEIWUZHIWENHUAYICHANSIXIANGGUANFUZERENBIAOSHI。

多平台助力非遗

FEIYISHILISHIDECHUANCHENG,SHIGESHEQUHEQUNTIZAISHIYINGZHOUWEIHUANJINGYIJIYUZIRANHELISHIDEHUDONGZHONGBEIBUDUANDIZAICHUANGZAO。SUIZHEXINXISHIDAIDELAILIN,5G、YUNJISUANBEIGUANGFANYINGYONG,JIEZHUKEJIDELILIANGSHIBAOHU、BAOCUN、XUANCHUAN、HONGYANG、CHUANBO、ZHENXINGFEIWUZHIWENHUAYICHANMUDEDEZHONGYAOFANGFA。TONGSHI,WANGLUOGOUWUYIJINGCHENGWEIRENMINQUNZHONGDEZHUYAOXIAOFEISHOUDUAN,TONGGUOWANGLUOXIAOSHOU,JIKEYITUOZHANFEIYIWUHUACHANPINDEXIAOSHOUQUDAO,YEKEYIRANGGENGDUODERENXIANGSHOUFEIYIBAOHUDECHENGGUO,GENGJIAGUANGFANDECHUANBOFEIWUZHIWENHUAYICHAN。TONGSHI,YEKEYIPEIYANGGUANGDAFEIYICHUANCHENGRENDE“DIANSHANG”LINIAN,RANGTAMENXUEHUIHETISHENGWANGLUOXIAOSHOUDEJINENG,SHIYINGXINXISHIDAIDEFEISUFAZHAN,XUEHUISHIYONGXIANDAIKEJI,BANGZHUZUOHAODUIZIJICHIYOUFEIYIJIYIDEBAOHUCHUANCHENG。

2020NIANSHITUOPINGONGJIANJUEZHANJUESHENGZHINIAN,ZAOSHOUXINGUANYIQINGYINGXIANG,GEXIANGGONGZUORENWUGENGZHONG、YAOQIUGENGGAO。WEILEBANGZHUFEIYICHUANCHENGREN、BAOHUDANWEI、FEIYIFUPINJIUYEGONGFANGHEXIANGGUANQIYEFUGONGFUCHAN,CUJINSHEHUIXIAOFEI,ZHULITUOPINGONGJIAN,JINNIAN“WENHUAHEZIRANYICHANRI”JUBANDEFEIYIGOUWUJIELIANHELEALIBABA、JINGDONG、SUNING、PINDUODUO、MEITUAN、KUAISHOU、DONGJIADENGWANGLUOPINGTAI,BANGZHUGENGDUOFEIYICHANPINDEDAOTUIJIAN、XUANCHUANHECHUANBO,RANGFEIYIGENGHAORONGRUDANGDAISHENGHUO,RANGGENGDUORENGUANZHUHEXIAOFEIFEIYI,JIXIANGYONGFEIYIWUHUADECHENGPIN,YEZUNZHONG、ZANSHANGCHUANCHENGRENDEZHIHUIHEJIYI,GANSHOUFEIYIZHIMEI,XIANGSHOUWENHUAZIYANG,JIQUWENHUALILIANG。

“FEIYIGOUWUJIEBUJINSHISHANGYEHUODONG,GENGSHICHUANBOFEIYILINIAN、JIANGSHUFEIYIGUSHIDEZHONGYAOPINGTAI。JIANGSHUFEIYIGUSHI,JIANGDESHIFEIYIBAOHUDELINIAN,JIANGWENHUADUOYANGXING、RENLEICHUANGZAOLI。TONGGUOJIANGSHUFEIYIBEIHOUDEGUSHI,NENGGOUBANGZHUGUANGDAMINZHONGGENGHAODILEJIEBBINZHENRENDEGUOJIA,LEJIEBBINZHENRENDEMINZU,LEJIEBBINZHENRENDEZHONGHUAYOUXIUCHUANTONGWENHUA,LEJIEBBINZHENRENGEZURENMINDECHUANGZAOLIHEGONGXIAN,DONGYUANQUANSHEHUICANYUDAOFEIYIBAOHUZHONGLAI。” WENHUAHELVYOUBUFEIWUZHIWENHUAYICHANSIXIANGGUANFUZERENSHUO。

WEIDATONG“ZUIHOUYIGONGLI”NANTI,FEIYIBAOHUMENGSHENGXINBANFA。XIANZAI,FEIYICHUANCHENGRENZHIZUODEZUOPINHECHANPINPUBIANCUNZAICONGSHENGCHANDAOXIAOSHOUDE“ZUIHOUYIGONGLI”NANTI,FEIYIGOUWUJIEJIUSHICONG“GONGJI”HE“XIAOFEI”,RANGGUANGDACHUANCHENGRENNENGGOUYOUJIHUITONGGUOSHICHANGXIAOSHOUJIANYANZIJIDEZUOPINHECHANPIN,CONGERGENGJISHI、GENGQUANMIANDILEJIEDANGXIARENMINQUNZHONGDEXUQIU,TUIDONGTAMENTISHENGZIJICHUANCHENGDEJINENG,GENGHAODIKAIZHANDUIZIJICHIYOUDEFEIYIJIYIDEBAOHUCHUANCHENG。TONGSHI,FEIYIGOUWUJIESHIDUIFEIYICHANPINDEYICIJIZHONGLIANGXIANGHEZHANSHI,YOULIYURANGGUANGDADERENMINQUNZHONGTONGGUOWUHUADECHENGPIN,RENSHI、LEJIE、XINSHANG、XIAIZHEIXIECHENGPINBEIHOUDEFEIWUZHIWENHUAYICHAN,YOULIYUXINGCHENGQUANSHEHUIGONGTONGCANJIAFEIYIBAOHUDELIANGHAOFENWEI。

YAOJIANPINGZAIZHIZUOSUXIUZUOPIN SHOUFANGZHEGONGTU

ZHONGGUOGONGYIMEISHUDASHI、GUOJIAJIFEIYIXIANGMU(SUXIU)DAIBIAOXINGCHUANCHENGRENYAOJIANPINGRENWEI: “ZHEICIFEIYIGOUWUJIESHIYIGEFEICHANGHAODEFEIYIZHANSHIJIHUI,BINGQIEYOUKENENGCUCHENGJINYIBUDEGOUMAI,MIBULEBBINZHENRENFEIYICHANPINKAIFAGUOCHENGZHONGQIANQUEDESHUJUDIAOYANHEGONGZHONGHUIKUIDENGXINXI,BBINZHENRENXIWANGNENGGOUZHENZHENGYANFACHUNENGGOUBBINZHENRENSHEHUI、BBINZHENRENRENMINDEFEIYICHANPIN,DUIZHEIXIECHANPINLAISHUO,ZHEIJIUSHIYICIJIJIADE‘SHIZHANYANXI’,ZAISHIJIANZHONGXUEXI,ZAISHIJIANZHONGCHENGZHANG,FEIYITEBIEXUYAOZHEIYANGDEHAOPINGTAIHEHAOJIHUI。FEIYIGOUWUJIERANGBBINZHENRENRENSHIDAO,FEIYISHIXUYAOWEIMEIHAOSHENGHUOBBINZHENRENDE,TABUJINJINSHIYIZHONGBOWUGUANSHIDEBAOHUXINGCHUANCHENG,GENGYINGGAIYUSHIJUJIN、RONGRUSHIDAI,QUWAJUEXINDESHIDAIBEIJINGXIA,FEIYIDEDANGDAIJIAZHI,YEGULIBBINZHENRENCHUANCHENGRENQUNQUDADANTUPOHETANSUO,ZAIJIANCHICHUANTONGJIYI、ZUOCHUBUKUIYUSHIDAIDEWEIDAZUOPINDETONGSHI,BUDUANRONGRUSHIDAIYUANSUHEJIANGUGUANGDARENMINQUNZHONGDESHENGHUOXUQIU。”

拓展非遗“朋友圈”

MUQIAN,FEIYIGOUWUJIEYIJINGXIYINLEZHONGDUOXIAIZHONGHUAYOUXIUCHUANTONGWENHUADELILIANGCANYUJINLAI,QIZHONGJIYOUDAIBIAOSHICHANGDEDIANSHANGPINGTAI,YEYOUGELEIMEITI,HAIYOUYUFEIYIBAOHUXIANGGUANDEXINGYEXIEHUI、SHEHUIZUZHI,GENGYOUGUANGDADERENMINQUNZHONG,FEIYIDE“PENGYOUQUAN”JINYIBUTUOZHAN。

ZAIGUIZHOUCHISHUISHIDATONGZHENMINZUCUN,YANGCHANGQIN(ZUOER)ZAIFEIYI“CHISHUIZHUBIAN”PEIXUNJIDILIZHIDAOXUEYUANZHIZUOZHUBIAN(2019NIAN11YUE11RISHE)。XINHUASHEJIZHE YANGWENBIN SHE

BBIN真人ZAIFEIYI“PENGYOUQUAN”ZHONG,JISHIQUANGUORENDADAIBIAO,YOUSHIGUIZHOUSHENGJIFEIWUZHIWENHUAYICHANCHUANCHENGRENDEYANGCHANGQIN,KEYISUANSHIXIAOYOUMINGQI,SHIWEIDIDIDAODAODEFEIYI“WANGHONG”。2018NIANTAYINCANJIAQUANGUOLIANGHUISHISHOUPENGYONGZHUZIZHUANGBANDESHUIBEIZOUSHANGDAIBIAOTONGDAO,RANGDAJIARENSHILEZHEIWEIFEIYI“90HOU”HELAIZIGUIZHOUDASHANLIJINGZHANDEZHUBIANJIYI。CICIFEIYIGOUWUJIEQIJIAN,YANGCHANGQINDAILINGDANGDIPINKUNHUJIATINGYIQIZHIZUOWANCHENGDE“CHISHUIZHUBIAN”CHANPINYEZAIWANGSHANGJINXINGXIAOSHOU。XIANGYANGCHANGQINZHEIYANGTONGGUOWANGLUOTUOKUANXIAOSHOUQUDAODECHUANCHENGRENHAIYOUHENDUO、HENDUO。

CIWAI,GEDAWANGLUOPINGTAIYEFENFENCANYUDAOFEIYIGOUWUJIEZHONG,BANGZHUZHEIXIEFEIYICHUANCHENGRENGENGHAODIWANCHENGSHOUMAI,BINGJIEHEZISHENYOUSHIYUTEDIAN,CAIYONGXIANXIAXIANSHANGLIANDONGDEFANGSHI,TONGGUOGOUWUJIEDEXINGSHI,FADONGSHENGTAIDELILIANG,GONGTONGZHULIFEIWUZHIWENHUAYICHANDEBAOHU、CHUANCHENGHETUIGUANG。ALIBABAJINGJITITIANMAO、TAOBAO、JUHUASUAN、BENDISHENGHUO、YOUKUDENGLUXUQIDONGFENGFUDUOCAIDEXIANSHANGHUODONGCONG5YUEZHONGXUNKAISHI,TAOBAOSHOUYIRENPINDAOYISHANGXIANLE“ZHONGGUOFEIYICHUANCHENGRENDIANPUTUIJIAN”“HUNANFEIYIGOUWUJIEHAODIANTUIJIAN”“JINGDEZHENTAOCISHOUYIRENDIANPUTUIJIAN”DENGHUODONG,ZUOWEIBENJIE“FEIYIGOUWUJIE”DEYURE。JINGDONGYEZHENGHEFEIYILEISHANGJIAJIN150GEPINPAIGONGTONGCANYU,WEIRAO“CHI”“CHUAN”“YONG”“ZANG”DENGFANGMIAN,DAZAOSHENGHUOCHANGJINGGOUWUMOSHI,XUANCHUANFEIYIWENHUA,PUJIFEIYIZHISHI。TONGSHIHAISHEYOU“PAIMAI”FENHUICHANG,JIZHONGZHANSHIFEIYICHUANCHENGRENDEZUOPINJINXINGJINGJIAPAIMAI,ZENGJIAQUWEIXING;“ZHULIHUBEIFEIYI”ZUOWEIDANDUDEFENHUICHANG,YEWEIYIQINGQIJIANSHOUYINGXIANGJIAOZHONGDEHUBEIFEIYICHANYE,TIGONGZHUGONGFUCHANDEBANGZHU。KUAISHOU、PINDUODUO、DONGJIADENGPINGTAIYUNYONG“ZHIBODAIHUO”DEFANGSHI,TONGGUOJIANGSHUFEIYICHANPINBEIHOUDEGUSHI,JICHUANCHENGWENHUA,YOUZHULIFEIYICHANPINXIAOSHOU。MEITUANZHEZHONGYUTUIDONGCANYINLAOZIHAOQIYESHIXIAN“PINPAIHUANXIN”YUXINGXIANGSHENGJI,CONGERTISHENGCANYINLAOZIHAOZAIHULIANWANGDEPINPAIYINGXIANGLI,XIYINSHEHUIDUILAOZIHAOJIYIDEGUANZHUYUCHUANCHENG,BANGZHUCANYINLAOZIHAOGENGHAODIRONGRUDANGDAISHENGHUO,RANGQUNZHONGZAITIYANZHONGGONGTONGCANYUFEIYIBAOHU、GONGXIANGFEIYIBAOHUCHENGGUO。LINGWAI,MEITUANHAIJIANGZAIFEIYIGOUWUJIEQIJIANFABU《CANYINLAOZIHAOSHUZIFAZHANBAOGAO2020》。

RUJIN,FEIYIYICHENGWEIDAIPHERENMINQUNZHONGXIAOFEIREDIAN,HENDUOERSHUNENGXIANGDEXUDUOLAOZIHAORUWUYUTAI、DAOXIANGCUN、WUFANGZHAI、QUANJUDE、GOUBULI、TONGRENTANG、DARENTANG、HUQINGYUTANG、YEKAITAI、CHENLIJI、NEILIANSHENG、RUIFUXIANG、WANGLAOJI、MAOTAI、WULIANGYEDENG,BEIHOUDOUYOUYIXIANGSHENZHIDUOXIANGGUOJIAJIFEIYIDAIBIAOXINGXIANGMUZUOWEIZHICHENG。JUALIFABUDE《2019TAOBAOFEIYILAOZIHAOCHENGZHANGBAOGAO》XIANSHI,YIBANYISHANGGUOJIAJIDAIBIAOXINGFEIYIXIANGMUCHANPINZAITAOBAOXIAOSHOU,80HOU90HOUSHIXIAOFEIZHULI,PEIYULEGUDINGXIAOFEIQUNTI,XIAOSHOUXIAOGUOYUELAIYUEHAO。

BBIN真人ALABOYANYUSHUO“DUXINGKUAI,ZHONGXINGYUAN”,ZHONGGUORENCHANGJIANG“PENGYOUDUOLELUHAOZOU”。“FEIYIBAOHUSHIYIXIANGWENHUASHIYE,XUYAOGENGDUODEZHENXINREAIZHONGHUAYOUXIUCHUANTONGWENHUADELILIANGCANYUJINLAI,CICIFEIYIGOUWUJIEQIAQIAJIUSHIYIGENENGGOUNINGJUSHEHUIFEIYIBAOHULILIANGDEPINGTAIHEPINPAI,RANGRENMINQUNZHONGGONGXIANGFEIYIBAOHUCHENGGUO。FEIYIBAOHUYAOYIBBINZHENRENRENMINQUNZHONGWEIZHONGXIN,YIFANGMIANYAORANGBBINZHENRENDECHUANCHENGRENZAICHUANCHENGHUODONGZHONGNENGGOUYOUZUNYAN、YOUBENTOU、YOUKUAILE,ZHIZUOCHUYUELAIYUEDUORONGRUDANGDAISHENGHUO、HONGYANGDANGDAIJIAZHIDEZUOPINHECHANPIN。LINGYIFANGMIAN,YEXIWANGZHEIXIEFEIYIDEWUHUACHENGPINNENGCHENGWEIRENMINQUNZHONGSHENGCHANSHENGHUODEBIXUPIN。TONGGUOZANSHANG、XIAIZHEIXIECHENGPIN,JINERZANSHANGHEZUNZHONGYUNHANQIZHONGDEFEIWUZHIWENHUAYICHANJIYIJIQIZHIHUI,YITISHENGBBINZHENRENDEWENHUAZIXIN,RANGFEIYIZAIMANZURENMINQUNZHONGDUIMEIHAOSHENGHUOXIANGWANGDANGZHONGFAHUIJIJIDEZUOYONG。”LIUKUILISHUO。(XINGHEYANG)


责任编辑: 张馨洁 校对: 张馨洁

ZHONGGUOZHOUKANGUANFANGWEIBO

GUANFANGWEIXINGONGZHONGHAO

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