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加码非遗 手工艺人如何“变现”潘家园

发布时间: 2019-05-24 8:46:24|来源:BBIN真人_bbin真人游戏-官网APP下载

  CHULEDAJIASHUZHIDEDITAN、DIANPU、SHUSHI,BEIJINGSHANGBAOJIZHEJINRICONGPANJIAYUANHUOXI,SHICHANGJIANGYONGWEILAILIANGGEYUEDESHIJIAN,ZAIDONGQUDAZAOYOUFEIYITESEZUOFANGXIAOTINGZUCHENGDE“FEIYISHOUGONGYIWENHUAJIE”。JUPANJIAYUANXIANGGUANFUZERENJIESHAO,SHICHANGJIANGDUIJINZHUFEIYIZUOFANGDESHOUYIRENTONGGUOZUJINYOUHUIDEFANGSHIJIADAFUCHILIDU。CICIDEXINSHE“ZUOFANG”BUTONGYUCHANGGUIDIANPU,JIANGJIXIANCHANGZHIZUO、ZHANSHI、XIAOSHOUYUYITI,HAIJUYOUDAZAOZHIBOCHANGJINGDEQIANLI。ZAIFEIYISHOUYIRENKANLAI,ZOUCHUDANYIDEMAITOUKUGANRICHANG,ZOUJINWENWANSHICHANGYUZHIBO,HUOXUJIANG“LINGYOUYIFANTIANDI”。

BBIN真人  HAIYUANSHOUGONGYICHUANGZUOHUOTAI

BBIN真人  BANSUIZHEFUGONGFUCHANDEJINCHENG,PANJIAYUANSHICHANGDESHANGHUZHENGZAILUXUHUIGUI。QUNIANTONGQI,PANJIAYUANGUOJIZHUYUHUILIUJINGPINBOLANHUI、PANJIAYUANTAOCIWENHUAZHANDOUYIJINGDENGLUSHICHANG。YIQINGDETURANLAIXI,SHIDEJINNIANGEGEWENWANSHICHANG、WENBOJIGOUDEXINHUODONGDOUWEINENGRUYUEERZHI。

  ZAIWENHUAXINGYECONGYEZHEYANZHONG,BOLANHUISHANGHUOYUEDEJIAOYIFENWEIJIDAIPANHUO。BEIJINGSHANGBAOJIZHEJINRICONGPANJIAYUANJIUHUOSHICHANGGUANLIBUJINGLISONGWULINCHUHUOXI,YITIAOQUANXINDE“FEIYISHOUGONGYIWENHUAJIE”JIANGYAOYINRUSHICHANG,YUJIJIANGYONGSHILIANGGEYUEDAZAOWANCHENG。

BBIN真人  JULEJIE,2008NIANBIANRUZHUPANJIAYUANSHICHANG、JINGYINGHONGMUDIAOKEDELAOSHANGJIAXUGUOWEIJIANGWEIZHEITIAOWENHUAJIESHEJI、ZHIZUOZUOFANGXIAOTING。“KANSIJIANDANDETINGZI,JIANGZUNZHAOGUJIANDECHUANTONGXINGZHI——XIAJISHAIBUGUOWUYAN,DONGJIYOUGUANGZHAOJINRU,MUQIANZHEIYANGDEDANGEZHANDIYUE15PINGFANGMIDEFANGGUZUOFANGZHENGZAIZHIZUOZHONG。”

BBIN真人  YOUDUOGEZUOFANGXIAOTINGLIANJIEERCHENGDE“FEIYISHOUGONGYIWENHUAJIE”JIANGYAOLUODIYUPANJIAYUANSHICHANGDONGQU——BUZHISHIJINGTAIDECHENLIE,ERSHIDONGTAIDECHENGXIAN。“JIHUAYINRUFEIYISHOUGONGYISHIXIANCHANGCHUANGZUO,ZAISHICHANGTEDINGDESHIJIANJIAOXUE、ZHANSHI。”XUGUOWEIBIAOSHI,TAOCIYISHU、ZHUBAOSHOUSHIDIAOKEXIANGQIAN、KEYIN、SHOUGONGBIANZHIDENGDOUKEYIZAIZUOFANGZHONGHAIYUANZHIZUOGUOCHENG。

BBIN真人  ZAICICI“HUOHUA”CHENGXIANFEIYIZHIZUOXIANCHANGDEBUJUZHIQIAN,PANJIAYUANSHICHANGJIUYOU“FEIYI”CHUANTONG。JULEJIE,MUQIANSHICHANGNEIJINGYINGGUOJIAJI、SHENGJIHESHIJIFEIWUZHIWENHUAYICHANZUOPINDESHANGHUJIUYOU1200YUJIA。HANGAIHENGSHUIDEBIYANHU、JIANGSUDEXIUPIN、DONGYANGDEMUDIAO、QUYANGDESHIDIAOSHIKE、XINJIANGDEBAIYUDENGZHONGDUOBAOHANCHUANTONGMINZUJIYI、JIFADESHOUGONGYIPINLEI。

  FEIYIRENYUSHICHANGDESHUANGYING

  FEIYISHOUGONGYIZHE、JINGYINGZHESHISHOUKUNYUYIQINGYINGXIANGDEQUNTI。JINGDEZHENTAOCISHOUGONGYISHILIYIFANGAOSUBEIJINGSHANGBAOJIZHE,JINGDEZHENYIDAIDEXUDUOGONGZUOSHIZAIYIQINGGUANKONGQIDOUMIANLINZHEJINGYINGDENANTI。“YOUDEJIGEYUEYEJIUMAILELIANGWANDUOKUAIQIAN,LIANFANGZUDOUBUGOU,XUDUOTONGXINGDOUZAIKUKUZHICHENG。”

BBIN真人  SHENWEISHOUGONGYICONGYEZHEZHIYI,ZAIXUGUOWEIKANLAI,JINGYINGSHIXUDUOFEIYISHOUGONGYIZHEDERUOXIANG,XUYAOYIXINDEFANGSHIMOUBIANXIAN: “SHOUYIRENDONGXIMAIDEHAOHUAI,SHICHANGYUSHOUYIGAODIBINGMEIYOUTAIDAGUANXI。XUDUORENBUSHANZHANGXIAOSHOU,QIEBIANZUOHUOBIANJINGYING,JINGLIYEDALEZHEKOU。SHOUGONGYIRENDEKEYUANYEFEICHANGYOUXIAN,JIRONGYIBAOHE。”XUGUOWEIRENWEI,“FEIYISHOUGONGYIWENHUAJIE”DEGONGNENGJIXIANCHANGZHIZUO、ZHANSHI、XIAOSHOUYUYITI,RUZHUDESHOUYIRENKEYIZHUANZHUYUZIJISHANZHANGDECHUANGZUOBENSHEN;QIEPANJIAYUANDUOYUANDEKELIUYEJIANGCHENGWEISHOUYIRENDEQIANZAIKEYUAN。

BBIN真人  TANJISHICHANGZAI“ZHEFUQI”JIAMAFEIYIDEKAOLIANG,SONGWULINBIAOSHI: “PANJIAYUANSHICHANGZAIZHAOSHANGYINZIFANGMIANDEDIAOZHENGJIYUGUOJIADEHONGGUANZHENGCE。CONGTICHANGDALIFAZHANWENHUACHANYEDEJIAODUCHUFA,SHICHANGYEZHUZHONGFUCHIFEIYISHOUGONGYI。”JUSONGWULINJIESHAO,PANJIAYUANYIZHIZAITUIJINFEIYIDESHICHANGHUAJINCHENG: “CHULEWEIFEIYISHANGHUTIGONGGENGDUODEZUJINYOUHUIZHENGCEWAI,SHIJINIANLAIPANJIAYUANYETONGGUOJIANCHIJUBANFEIYIBOLANHUIDEXINGSHI,JIFEIYISHANGHUMENTIGONGYIGEZHANSHIDEPINGTAI。CIWAI,PANJIAYUANHAIZHUTUIFEIYISHANGHUMEN‘ZOUCHUQU’,GENGDUODICANYUFEIYIXIANGMUDEBBINZHENRENYUHUDONG。”

BBIN真人  SUIRANXIANXIAHUODONGMUQIANHAIMEIYOUZHENGSHIKAIQI,DANJUSONGWULINTOULU,“FEIYISHOUGONGYIWENHUAJIE”YEJIANGCHENGWEIWEILAI“PANTAOHUI”JIGEGEBOLANHUIDEZHONGYAOZUCHENGBUFEN,YICHENGXIANZHENZHENGDECHUANGZUOXIANCHANGLAI“HUOHUA”SHICHANG。

  “JINXINGSHI”DEZHIBOQIANLI

  LIYIFANDUIZHEIYANGDEFEIYICHANGJINGBIAOSHIQIDAI。“FANGZUCENGMIANDEFUCHIDUIYUSHOUYIRENLAISHUOSHIHENDADELIHAO。YINWEISHOUYIRENWANGWANGLAIZIWUHUSIHAI,LAIDAOPANJIAYUANXUNQIUJIYU,YESUANSHI‘BEIPIAO’QUNTIZHIYI。QIBUSHINENGGOUHUODEFANGZUDEJIANMIAN,NENGJIEJUEZUIXIANSHIDEWENTI。”JULEJIE,ZUOFANGXIAOTING15PINGFANGMIDEZUJINHAIYAODIYUPANJIAYUANDITAN。

  FEIYISHOUGONGYIXIANCHANGDEHAIYUANDU,YEJIANGCHENGWEISHICHANGYUSHOUYIRENXUYAOKAOLIANGDEJUTIWENTI。ZAILIYIFANDENGSHOUYIRENKANLAI,YIXIEFEIYIGONGYIHEPUTONGGUANZHONGHUOZHEGUKELAISHUO,SHIYOUBILEIDE。“LIRUTAOYIDEGUCAIJIYI,ZHENGZONGDEGUCAISHEJIXUDUODAOGONGXU,YIJIANJINGMEIZUOPINDEWANCHENGKENENGXUYAOYIZHOUYISHANGDESHIJIAN。DUIYUXIANCHANGZHANSHINENGGOUZUODAOSHENMEYANGDECHENGDU,MIANDUIZENYANGDESHOUZHONG,DOUXUYAOGULIANG。”LIYIFANZHICHU,YIXIEJIYIDEXIANCHANGCHENGXIANHUIYOUQUSHE、JINGJIAN,DANYEYINGGAIBIMIANBEIGUODUDE“FANHUA”,BUNENGRANGGUANZHONGWUJIEFEIYIJIYIBENSHEN。“XIANCHANGZHIZUO,JIANGCHENGXIANYITAOSHIYIDEFANGSHI。”

  DANGXIAXUDUOFEIYIRENPINPINXIANSHENDUANSHIPINYUZHIBOYICHENGWEIYIZHONGXIANXIANG,ZAIXUGUOWEIKANLAI,SHOUYIRENZAIFEIYIZUOFANGZHONGDE“JINXINGSHI”YEYUZHIBOYOUXUDUOQIHEDIAN。“CONGZHANGYUANLAIKAN,FEIYIZUOFANGDEXINGTAIYECUNZAIZHEDAZAOTESEZHIBOJIANDEKENENG。CHANGLAIPANJIAYUANSHICHANGTAOHUODEZHONGXIAOZHUBO,KEYIYUSHOUYIRENZAIWENHUAJIESHANGXINGCHENGYIZHONGZHANSHOUDEHEZUO。YOUSHOUYIRENZHUANZHUZHANSHIJIYI,YOUSHICHANGJINGYINGZIZHIRENKEDEZHUBOZAIJINGTOUQIANJIESHAOXIANGGUANDEFEIYIZHIPIN,GEQUSUOZHANG。”DUIYUJINGYINGZHELAISHUO,FEIYIZUOFANGXIAOTING,YEJUBEICHENGWEI“GONGXIANGZHIBOJIAN”DEQIANLI。


责任编辑: 张馨洁

ZHONGGUOZHOUKANGUANFANGWEIBO

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